The brand ‘India Handloom’ is a symbol of purity, quality and elegance. Handloom weaving forms an integral part of the rich culture, heritage and tradition of India. The intricate workmanship of the handloom weavers creates a unique identity for handloom products which are globally appreciated for their colour, richness, variety and quality.
In line with this, the brand aims to promote the production of niche handloom products with high quality, contemporary as well as traditional designs, zero defect and zero effect on environment. It endorses the quality of handloom products in terms of raw materials, processing, embellishments, weaving design and other quality parameters besides ensuring social and environmental compliances in their production.